Order management from order to cash

What does order to cash cover?

Order to cash is everything between a customer placing an order and the money landing in your books: taking the order, deciding which stock it draws on, picking and shipping it, invoicing, handling a return if one comes, and issuing a credit note when it does. In many growing brands those steps are split across a storefront, a marketplace console, a 3PL portal, a shipping tool, a wholesale spreadsheet and the accounting file.

SuppliFlex keeps the full sequence in one system of record. Each step reads from and writes to the same data, so the shipped quantity, the invoiced quantity and the inventory movement describe the same event.

Why put DTC, marketplace and wholesale in one queue?

Because they compete for the same units. A Shopify order, an Amazon order and a 400-unit wholesale order for a boutique chain can all point at one SKU in one warehouse. When each lives in its own tool, nobody sees the collision until a pick fails.

In SuppliFlex, DTC, marketplace and wholesale orders sit in a single queue. Ops sees the whole demand picture at once, and the order that would leave another channel short is visible before it ships rather than after.

How does allocation work across locations?

Allocation decides which stock an order is fulfilled from. In SuppliFlex it works against the inventory ledger, which tracks every SKU at every location: your own warehouses, 3PLs and Amazon FBA. Lots, batches and serials are tracked in the same ledger, which matters for brands that pick by expiry or ship serialized goods.

Once an order is allocated, available stock changes in the ledger and real-time sync pushes the new figure to your other channels. The sync-freshness design target is under 60 seconds at the 95th percentile.

How do fulfillment and shipping connect?

Shipping runs through the carrier connectors for FedEx, UPS and USPS, and through ShipBob for brands that use it as a 3PL. Those connectors go live with the production beta on 13 November 2026. 3PL connectors are part of the Scale tier. The consumer electronics seed pack in the sandbox includes carrier tracking, so you can follow a shipment through the flow on seeded data.

How are returns and RMAs handled?

SuppliFlex handles returns and RMAs alongside the original order , and a credit note closes out the money side. For serialized goods, the ledger tracks the serial number, which is what an electronics brand needs to tell which unit came back.

The consumer electronics seed pack in the sandbox is built around this case: serials, returns and RMAs, marketplace spikes and carrier tracking, with 18 months of history.

How does wholesale billing work?

Wholesale is where order management usually breaks down into spreadsheets. SuppliFlex keeps price lists per account, so each wholesale customer is priced on their own terms. Invoices and credit notes are raised from the orders themselves. A mini-CRM keeps the account and its contacts next to its order history, so the person taking a reorder can see what that customer bought last time.

On the finance side, invoices and credit notes feed the AR sub-ledger, which syncs to QuickBooks Online or Xero as the general ledger. See accounting sync for how that works and what arrives at general availability.

How does it fit into the plan tiers?

Plans are flat monthly tiers by order volume, locations and seats. Starter covers up to 500 orders a month and one warehouse. Growth covers up to 2,000 orders and two warehouses. Scale covers up to 7,500 orders and three warehouses, with unlimited users. There are no usage fees and no per-seat fees for warehouse staff. Prices are published at general availability; see pricing.